Google Analytics is a great tool to track incoming traffic to your website!
You can integrate it with E-goi so that visitors clicking through your site from an E-goi-delivered email will be marked as a traffic source in Analytics:
1) Make sure you've properly set up Google Analytics to monitor your website traffic.
2) Edit your email campaign in E-goi and ensure it contains at least one link to your site.
3) Click the "Options" button (upper left corner of the email editing page) and tick the "Integrate with Google Analytics tracking" option. You can then save the campaign and send it out as usual.
Done! Contacts visiting your site by clicking any link in your email will be tagged by Analytics as a traffic source. To find them, simply log into Analytics, head over to the "Campaigns" menu and then click "Keywords". You'll see the subject line of each E-goi campaign you've sent, plus their results.
Google Analytics gets the following parameters from E-goi (you can customise them at will):
utm_source - the traffic source ("e-goi").
utm_medium - the traffic originating channel ("email").
utm_term - the subject line of your email campaign (if you need to pass the campaign's internal title along to Analytics, just use our !internal_title code).
utm_campaign - the public title of the mailing list you sent the email campaign to (you can use our !list_id code to pass the list's ID as well).
utm_content - empty by default, but you can use this for basic content A/B testing in Analytics (eg. tagging two call-to-action links and find out which performed better).
These will help you gauge how many of your email contacts actually visited your site!
What about also having E-goi auto-engage those contacts based on what they do on your site? Then you'll just love our Track & Engage feature!