Creating a sign-up landing page

In this article

• Introduction
  • Landing pages
  • Requirements
  • Costs
• Before you begin
  • Templates
  • Behaviour
  • Single opt-in versus double opt-in
  • Page settings
• Step by step
  • Creating your landing page
  • Setting up the sign-up form
  • Adding content
  • Viewing the landing page results
  • Setting up a CNAME for your landing page
  • Creating a SmartForm
• Frequently asked questions
  • Sharing the page
  • Page anchors
  • Changing the contact list
  • Mobile version
  • Adblocker issues
  • My opt-in emails include an attachment

 

Sign-up landing pages are a quick, battle-tested way to promote your business and grow your leads. You can easily whip up your page in E-goi.

 

 

Landing pages in E-goi

Sign-up landing page

A page with an embedded opt-in form.

Landing page

A page with no opt-in form. You can use it as thank-you page to welcome new subscribers or a as a product showcase if you don't have a web site yet.

 

 

Requirements

• An E-goi account with a Base or Pro plan.
• A sender for the form's double opt-in emails (in you case new subscribers need to confirm their opt-in).

 

 

Costs

Using landing pages in an E-goi account which includes them doesn't involve any added costs. The only limit is the contact quota for your E-goi plan.

For E-goi accounts with a Base or Pro plan

• You can collect contacts until your plan's contact quota.
• To collect more contacts, add a contact extra to your plan.

For E-goi accounts with a GoSend plan

As GoSend was designed to send messages to a contact list you've already built, it doesn't include sign-up landing pages or forms.

 

 

Before you begin

 

Ready-made templates

To help you create your sign-up landing page E-goi comes complete with a number of templates (across multiple business sectors) which you can fully customise to your liking.

To choose a template, simply go for an E-goi template when creating your sign-up landing page.

 

 

Behaviour

Use this to set how the form will behave when a contact subscribes.

• Language assigned to contacts: Any new contacts subscribed via this page will be given the language you choose here.
  The available languages are those you've set for the contact list the form will be feeding contacts into.
• Tag contacts: You can choose which tags newly subscribed contacts will be given, so you can easily segment them.
• Behaviour: Select what happens when a contact who submits the form is opting in for the first time, has already opted in or has been removed.
  You can display a thank-you-for-subscribing message or send the subscriber an email requiring them to confirm their opt-in. This will essentially set your form as single opt-in (no email confirmation required) or double opt-in (email confirmation required).
• Limit sign-ups: Lets you cap the form's subscriptions based on total sign-ups, a date or specific visitor IPs.

 

 

Single opt-in versus double opt-in

Choose between two ways for people to opt-in using your sign-up page.

• Single opt-in (or unconfirmed opt-in):

  • Contacts are immediately subscribed upon clicking the form's subscription button.
    • Quick and easy one-click subscriptions.
    • It can bring in low-quality opt-ins, such as non-existing email addresses or unconsented subscriptions.

• Double opt-in (or confirmed opt-in):

  • Contacts are sent a confirmation email upon clicking the form's subscription button. They'll be subscribed only when clicking the email's confirmation link.
    • Ensures all opt-ins are consented.
    • Your opt-in rate might be lower as some people may not check their email or click the email's link.
      Double opt-in is a key best practice for qualified contact lists.

Under the Behavior step while editing your opt-in page, you can choose what happens when:

• the contact subscribes for the first time.
  • whether they can subscribe.
  • whether they'll then see a message or be taken to a link or to an E-goi page you created.
  • whether they'll be sent a double opt-in email.
• the contact is already subscribed to your contact list.
  • whether they can edit their subscription.
  • whether they'll then see a message or be taken to a link or to an E-goi page you created.
  • whether they'll be sent a confirmation email to edit their subscription.
• the contact has already unsubscribed and wants to resubscribe.
  • whether they can resubscribe.
  • whether they'll then see a message or be taken to a link or to an E-goi page you created.
  • whether they'll be sent a double opt-in email.

 

 

Page settings

Type in your:

• Page title: Visitors will see this on their browser tab.
• Internal page title: For you only. Contacts won't see it.
• Page language: The page language. Its double opt-in emails (in case you enable them under Behaviour) will also assume this language.
• Page link: The actual landing page link for you to share. You can partially customise it (no spaces nor special characters). If you've set up E-goi's CNAME in your site, you can use your own link.
• Keywords: These will help Google find and rank your page.
• Advanced options: Some other settings, including the ability to add a Google Analytics tracking code.
• Smartforms: If you form has a lot of fields, this setting will only display the fields a contact needs to fill in at any given moment, making it far less scary for them.

Under Behaviour, you can also set:

• Language assigned to contacts: If your contact list is multi-language (eg. English and Spanish), you can choose which language E-goi will assign to subscribers.
• Tag contacts: Everyone submitting the form will be tagged with whatever you want. Perfect to segment and target your subscribers!
• Limit sign-ups: If you intend to use the form for sweepstakes or time-limited offers, you can use this option to set time limits, cap sign-ups and plenty more.

 

 

Step by step

 

Creating your landing page

1) Go to the Collect menu, then Sign-up page and hit Create.

2) Select the contact list your contacts will be fed into.

3) Choose how you'll create your page: from scratch, off a template or pulled from an existing E-goi landing page.

4) Type in a name for your page, choose its language and hit Next.

 

 

Setting up the opt-in form

The landing page editor will display the opt-in form, which usually collects name, email and mobile. By clicking the form, a right-hand panel will slide in, allowing you to change these fields and modify how form's look and feel.

You can also add to the form any other fields you've got in your contact list (eg. birthdate, postal address, etc.). If it doesn't have the fields you need, simply create them in the contact list or while editing the form by clicking Create a field.

 

 

Adding content to the page

To add content to your page, you can drag-and-drop any of the widgets below (same thing as when using the Email Builder editor):

Content

• Image: Displays a picture you either uploaded, pulled from a URL or picked from your E-goi gallery.
• Text: A standard text area which you can style and add links to.
• Title: A title or subtitle area which you can style and add links to.
• Button: A button with a link, perfect for a call-to-action (eg. "Buy now").
• Separator: A horizontal line to visually split sections along your page.
• Video: Displays a video from a URL (eg. YouTube).
• Countdown: A real-time countdown starting from any date you choose. Great to drive event sign-ups, webinar attendance and time-limited offers.
• HTML: If you need to embed HTML in your page (eg. JavaScript code), just use this widget.
• Form: To add a subscription form to your page, in case it doesn't have one already.

 

Advanced

• Social networks: If your business is active on social, add this widget to let visitors connect to your social profiles.
• Share: This adds social sharing links to your page so visitors can share it directly across Facebook, X, LinkedIn and Pinterest.
• Image list: Displays a set of up to 5 pics you choose. You can stack them together or turn them into a carrousel slideshow.
• Map: Pulls up Google Maps with any location you enter (eg. your postal address or your event location).
• QR code: Displays a QR code from a link or text which people can scan with their QR code reader.
• Testimonials: Displays a set of up to 3 testimonials. You can stack them together or turn them into a carrousel slideshow.

 

Ecommerce

• Produtos: Displays items from your online store you pick from a catalogue you've imported into E-goi.
• Dynamic products: Automatically displays items from your online store matching specific conditions (eg. yellow kids glasses).

 

Structures

 

Drag the column structure you want to add to your page design. Then drag a content widget (eg. text or image) into each column.

 

 

 

Viewing the landing page results

Each landing page has its own performance report.

1) Go to the Collect menu, then Sign-up page and click View all.

2) Locate your landing page and click Results.

 

 

Setting up a CNAME for your landing page

Adding E-goi's CNAME to your domain will alllow your landing page URL to display your own site domain instead of ours.

1) Go to your user menu (upper right-hand corner) and click Configurations.

2) Under Landing page CNAME, click Add and follow our steps to add E-goi's CNAME to your site's domain.

3) Once the CNAME is up and ready, you can then choose your domain as your landing page link under the page settings.

 

 

Creating a SmartForm

Using Smartforms allows you to determine the number of fields displayed on a form per page visit. The perfect way to do progressive profiling, that is, build your contact profiles gradually. This can be particularly advantageous to your sales funnel:

• Allowing you to reduce the number of forms used to request data. How? By implementing smart strategies to display form fields.
• Further personalising your buyers' journey. How? By sending them more specific content informed by the data collected.
• Making conversions more likely. How? Moulding sales strategies to where potential clients are in the sales process.

Enabling Smartforms

1) When you reach Edit, click on the form widget and then on Enable Smartforms (from the options on the right).

2) Then, choose how many fields you would like to be displayed in the form that visitors will see on the page.

Customising your forms in this way means people will only fill in the number of fields you choose to show each time they come back to the page. You can also set a message to appear once your contact has filled in all the fields available on the form.

Example

Your page has a form with 5 fields, and you decide that you only want 2 to be visible on each visit. E-goi will display the fields you still don't have information for in your contact list.

This means that when a new visitor visits your page, they'll have 2 fields to fill out in the form. When they come back to the page for a second time, they will see 2 different fields they haven't filled in yet, and so on, until information for all 5 fields has been saved in your list (5 fields being what we used in the example above.

 

 

Frequently asked questions

 

Where's my landing page link so I can share it?

1) Go to the Collect menu, then Sign-up page and click View all.

2) Locate your landing page, click its options button (right-hand side) and choose Link. Copy the page link.

 

How to add anchor links in my page?

Anchors are page links which take the visitor to another section in the same page:

1) While editing the page, jot down the ID number of the content block where you want the anchor link to jump to. Let's say the page's opt-in form is in block ID 16.

2) Create a link anywhere else on the page and choose link type Anchor URL.

3) Select the block ID (16, in this case).

 

Can I change the contact list assigned to my sign-up page after I create the page?

No. To ensure data integrity, the list you selected is permanently assigned to your sign-up page.

As an alternative, you can clone the page and assign it a different contact list:

1) Go to the Collect menu, then Sign-up page and click View all.

2) Locate your sign-up page, click its options button (right-hand side) and choose Clone.

3) Select the contact list the cloned page will be assigned to.

 

Can I display a mobile-specific version of my page?

Any landing or sign-up page you create in E-goi is fully responsive and will automatically adapt to screen sizes, including mobile.

Still, if you'd like to specify how your page content behaves on mobile, you can use device-based variations.

 

Can the page or form be impacted by browser adblockers?

Yes. The landing page or some of it (including the opt-in form) may not be displayed or work at all if the visitor's browser has:

• Antivirus extensions set to very high protection modes.
• Adblockers (eg. AdBlock, uBlock, uBlock Origin).

As we can't bypass browser extensions, they may change the page's behaviour in unexpected ways. If visitors to your page have trouble subscribing, consider adding a text snippet asking them to disable browser extensions, as shown below.

 

My page's opt-in email includes an attachment

That file is a vCard which stores your sender  information - essentially an online business card which people can use to add you to their safe senders right  away! A vCard is a best practice which helps keep your deliverability in good shape.