Campaigns

Campaign Planner. What is it and how to use it?

The Planner is an advanced way to group your campaigns, pages and forms, allowing you to track how they're doing, overall and individually, based on metrics you've set previously. What would be a good case to use the Planner? Picture this: Next sem...

Campaign calendar. What is it and how does it work?

There's a handly all-in-one Campaign calendar that you can view and manage by accessing the Campaigns list of your E-goi account. Basically it's an overview of your communication activity and it can also be your communication agenda: Find important and festi...

Storing email replies in E-goi

Whenever people answer an email you sent out using E-goi, they'll be replying to the email address you've set as sender (https://helpdesk.e-goi.com/704420-Adding-a-sender) (or the one you've chosen as your email's reply-to address). This means you'll often ...

How can I improve my results and reputation? (Opens, clickthroughs, sign-ups, unsubscribes, bounces...)

Increase opens and clickthroughs 1) Don't get caught in the spam filter! Be sure you've got prior consent (//www.e-goi.com/en/o/crush-the-spammer-in-you/) to mail your contacts. 2) They won't open emails from someone they don't know either. Authenticate y...

Duplicating a campaign to resend it

Once your campaign is out the door, E-goi archives it so you don't send it out again by mistake to the same people, which could wreck your deliverability (//helpdesk.e-goi.com/398440-Ive-got-a-low-sending-reputation-Why)! However, if you'd like to send it t...

Merging contact info in my message (eg. «Hi John!»)

Need to address your contacts by their first name when mailing them (eg. "Hi John" instead of just "Hi")? Our merge codes will make your day! And it doesn't stop with first names either (//helpdesk.e-goi.com/616990-Which-merge-codes-can-I-use-in-my-campaign...

Sending a campaign

It's quite simple to send out an email (//helpdesk.e-goi.com/104194-Creating-an-email-campaign), SMS (//helpdesk.e-goi.com/461481-Creating-an-SMS-message), Smart SMS (//helpdesk.e-goi.com/416065-Creating-a-Smart-SMS-message), push (//helpdesk.e-goi.com/596365-...

Which merge codes can I use in my campaigns?

E-goi allows you to easily merge the contact's own info in your campaign (//helpdesk.e-goi.com/776263-Merging-the-contacts-own-info-in-my-mailing-eg-Hi-John), so you can, for example, auto-address people by their first name (eg. "Hi Susan" instead of a bog-sta...

I've sent my campaign just now. Can I still cancel it?

Depending on your send's status, you might. As soon as you send your campaign (//helpdesk.e-goi.com/362588-Sending-a-campaign), E-goi will take you to the in-progress sends page (which also shows other queued actions, such as list imports (//helpdesk.e-go...

Creating campaign groups

If you'd like to sort campaigns into groups. (making it easy to fetch all campaigns related to a specific product, language or anything else you think of), just do this: 1) Click the "Engage" menu and then "Campaigns" (on the left) to view them all, hit th...

Can I send my campaign to multiple lists simultaneously?

Yes, although we'd recommend against it! You should always use a single contact list split into segments (//helpdesk.e-goi.com/000269-Segmenting-my-contact-list-segments-tags-and-extra-fields) (you can have as many segments as you need ;). If you'd still li...

Why do I need to wait about 30 days before I can delete a sent campaign?

Deleting your campaign means anyone who got it will no longer be able to click any links in it (as the campaign doesn't exist anymore)! This is why E-goi will only allow you to wipe a campaign if you sent it out more than about 30 days ago - enough time for...

Using E-goi's advanced merge codes

Merging your contacts' info in your campaigns (//helpdesk.e-goi.com/776263-Merging-the-contacts-own-info-in-my-mailing-eg-Hi-John) is par for the course, but you can go one step further and do some neat stuff :) For example, you may have E-goi auto-capitali...