Campaigns

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Campaign Planner. What is it and how to use it?

The Planner is an advanced way to group your campaigns, pages and forms, allowing you to track how they're doing, overall and individually, based on metrics you've set previously. What would be a good case to use the Planner? Picture this: Next semester is set to bring 3 key events perfect for your communications: summer season, back to school and Christmas. For each event, you have a set of business goals you're aiming towards. To do so, use your Planner to create an action plan o...

Campaign calendar. What is it and how does it work?

There's a handly all-in-one Campaign calendar that you can view and manage by accessing the Campaigns list of your E-goi account. Basically it's an overview of your communication activity and it can also be your communication agenda: Find important and festive days that you can use as themes of your social post campaigns (https://helpdesk.e-goi.com/011167-Creating-a-social-post-campaign): - Special days automatically added by E-goi, such as "International Youth Day". - Ideas that you ca...

Duplicating a campaign to resend it

Once your campaign is out the door, E-goi archives it so you don't send it out again by mistake to the same people, which could wreck your deliverability (//helpdesk.e-goi.com/398440-Ive-got-a-low-sending-reputation-Why)! However, if you'd like to send it to another segment (//helpdesk.e-goi.com/000269-Segmenting-my-contact-list-segments-tags-and-extra-fields) or a different contact list (or if you'd just fancy using it as a template to start a new campaign off), simply copy it. We make this ...

Merging contact info in my message (eg. «Hi John!»)

Need to address your contacts by their first name when mailing them (eg. "Hi John" instead of just "Hi")? Our merge codes will make your day! And it doesn't stop with first names either (//helpdesk.e-goi.com/616990-Which-merge-codes-can-I-use-in-my-campaigns), as you can mail-merge any other field in your contact list (birthday, postal address, purchase history, etc.). Just do the following: 1) Edit your message in E-goi (eg. an email). Let's merge your contacts' first name for a person...

Sending a campaign

It's quite simple to send out an email (//helpdesk.e-goi.com/104194-Creating-an-email-campaign), SMS (//helpdesk.e-goi.com/461481-Creating-an-SMS-message), Smart SMS (//helpdesk.e-goi.com/416065-Creating-a-Smart-SMS-message), push (//helpdesk.e-goi.com/596365-Creating-a-push-message) or voice-based (https://helpdesk.e-goi.com/303764-Creating-a-voice-broadcast) campaign: 1) Edit your campaign. When its content is done, move on to "Setup" (if you've got the whole thing send-ready and just want ...

Which merge codes can I use in my campaigns?

E-goi allows you to easily merge the contact's own info in your campaign (//helpdesk.e-goi.com/776263-Merging-the-contacts-own-info-in-my-mailing-eg-Hi-John), so you can, for example, auto-address people by their first name (eg. "Hi Susan" instead of a bog-standard "Hi "). We've got plenty of merge codes for you to use at will: !fname The contact's first name !lname Last name !fullname Full name !email Email address !cellphone Mobile number !fax Fax number !telepho...

I've sent my campaign just now. Can I still cancel it?

Depending on your send's status, you might. As soon as you send your campaign (//helpdesk.e-goi.com/362588-Sending-a-campaign), E-goi will take you to the in-progress sends page (which also shows other queued actions, such as list imports (//helpdesk.e-goi.com/919835-Importing-contacts-from-a-file)). You can refresh it at any time by clicking the large button on the upper right corner. If you're sending a campaign out to thousands of contacts, the "Status" column will pop up a small bar ...

Creating campaign groups

If you'd like to sort campaigns into groups. (making it easy to fetch all campaigns related to a specific product, language or anything else you think of), just do this: 1) Click the "Engage" menu and then "Campaigns" (on the left) to view them all, hit the options button on the upper right corner of the page and select "Groups". 2) A window will pop up. Type in the group name and choose whether you'd like all campaigns assigned to it to have a social sharing bar (it'll help your contacts...

Can I send my campaign to multiple lists simultaneously?

Yes, although we'd recommend against it! You should always use a single contact list split into segments (//helpdesk.e-goi.com/000269-Segmenting-my-contact-list-segments-tags-and-extra-fields) (you can have as many segments as you need ;). If you'd still like to send your campaign to more than one list at the same time, just select those lists on the campaign Setup page. However, be aware that: - Your campaign should has no advanced personalisation (ie. contents which change dynamical...

Why do I need to wait about 30 days before I can delete a sent campaign?

Deleting your campaign means anyone who got it will no longer be able to click any links in it (as the campaign doesn't exist anymore)! This is why E-goi will only allow you to wipe a campaign if you sent it out more than about 30 days ago - enough time for your contacts to have clicked through it. Otherwise, they'd be clicking on dead links, driving them to opt out or flag your email as spam, which would wreck your sending reputation (//helpdesk.e-goi.com/398440-Ive-got-a-low-sending-reputat...

Using E-goi's advanced merge codes

Merging your contacts' info in your campaigns (//helpdesk.e-goi.com/776263-Merging-the-contacts-own-info-in-my-mailing-eg-Hi-John) is par for the course, but you can go one step further and do some neat stuff :) For example, you may have E-goi auto-capitalise any contact info or display different items for different segments! Simply add this to your campaign contents: {merge_code:option} Where "merge_code" is one of our codes (//helpdesk.e-goi.com/616990-Which-merge-codes-can-I-use-i...

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