Email

Adding conditional content to my email

If you love to slice-and-dice your contact list, you can use E-goi to add segment-based variations to any part of your emails! Say you own a vet clinic - how cool would it be to have the puppy pic in your email auto-switch to a kitty pic for cat owners? Super-...

Creating an email using Email Builder

Email Builder is E-goi's zippy, ultra-effortless email editor designed to quickly create professional, bullet-proof newsletters rendering properly in Gmail, AppleMail, Outlook (and many others) with full mobile responsiveness! Using it is a breeze: 1) He...

I've got a private domain. How can I authenticate it and add E-goi's CNAME?

You can only do it if your domain isn't private :( Keep in mind that major providers such as Gmail, Outlook.com and Yahoo will look sideways at any email traffic coming from private domains, as these are often a major source of spam! This is why we only ...

Can I attach files or images to my emails?

No, E-goi doesn't allow you to attach files to your email. There is a simple reason for this: emailing attachments or embedded pictures goes against email marketing standards and best practices. Here's why: - bigger-sized emails (such as those with attac...

What's an email open and how does E-goi track them?

E-goi records an email open when a contact who receives your email does one of the following: - Views the images in your email - Doesn't view those images but clicks through any link in your email What do we mean by "views the images in your email"? It'...

Adding a video to an email

OK, let's get something out of the way first: yes, it's possible to have a video playing inside your email, but no, our video email feature doesn't allow you to do that! :) Why? Because currently only a few email clients are able to play embedded videos (Ap...

Uploading my own newsletter into E-goi as a ZIP file

E-goi comes complete with several tools to help you quickly put together great-looking emails (either from ground up (//helpdesk.e-goi.com/489190-Creating-a-newsletter-from-ground-up-with-the-Easygoi-editor) or based on one of our templates). But if you've ...

Manually authenticating an email sender

One of the things that impact email deliverability (//helpdesk.e-goi.com/256836-How-can-I-prevent-my-emails-from-ending-up-in-the-spam-folder) the most is your sender address (ie. your "from" address). Whenever you send out an email using E-goi (//helpdesk....

Creating a newsletter from ground up with the Easygoi editor

Fancy creating your newsletter in a snap without worrying about HTML? E-goi has the pefect solution for you! An email editor designed to quickly create bullet-proof professional emails with superior deliverability! That's what Easygoi is all about. It's so ...

What's an email bounce and how does E-goi handle bounces?

A bounce is the primary way ISPs tell us an email address has a delivery problem: either it can't temporarily receive emails (soft bounce) or has become permanently inacessible (hard bounce). Soft bounces are often "inbox full" or "can't connect at this time" ...

How can I prevent my emails from ending up in the spam folder?

If there's one thing you can be sure about deliverability is that it has no magic formula! There's no way to guarantee that your emails land in the inbox of all your contacts (just as there's no way you can legally burst into someone else's home as you please ...

Adding E-goi's CNAME record to my own domain

In addition to taking a close look at how people respond to your emails (this is called "engagement" and it's the most important factor to keep your deliverability up (//helpdesk.e-goi.com/256836-How-can-I-prevent-my-emails-from-ending-up-in-the-spam-folder)!)...

Customising my email footer

When you send out an email using E-goi, we'll automatically add a footer to it, ensuring your email abides by email marketing standards and best practices. But fret not, you can freely customise it!. **Changing E-goi's footer colour** Just hit the "Op...

I’m switching to E-goi from another ESP. Will my deliverability improve or get worse?

We wrote about this at emailvendorselection.com - Click here to find out the answer! (//www.emailvendorselection.com/new-email-vendor-expect-your-deliverability-to-plummet-at-first/)

My emails are landing in Gmail's "Promotions" tab. Help!

We've tooned about this :) (http://bo.e-goi.com/images/infographics/MarketersVsGmailTabsEN2.png) Oh, and be sure to have a gander at these tips as well (//blog.e-goi.com/en/straight-from-email-bosses-mouth-what-does-it-take-to-reach-the-inbox/).

What do all those email bounce codes mean?

A bounce (//helpdesk.e-goi.com/721673-Whatx27s-an-email-span-classSearchHighlightbouncespan-and-how-does-E-goi-handle-bounces) is the automated reply you get everytime an email address can't accept the email you send it. Usually this happens when the email add...

What should I do if an ISP blocks the emails I send using E-goi?

If all your contacts in a specific ISP suddenly stop receiving mailings from you altogether (ie. the emails you send them won't land anywhere, including their inbox and spam folders), it's quite likely the ISP has blocked your emails :( ISPs can crack down ...

Split-testing a single email

Which version of your email will have the best response? The one with a punchier subject line? The images-heavy version? Should you go for a "More info" button or a "Buy it now"? You can automatically leave that call to your own audience! Just run an A/B sp...

How often should I send my mailings?

It all boils down to two key things: - how often your audience is expecting to receive your mailings - how engaging they find them to be This means the first thing you should do is clearly state in your sign-up form (//helpdesk.e-goi.com/603920-Adding-...

I'm not receiving emails sent by E-goi in my corporate address. Now what?

If you have a corporate email addresss (eg. me@mycompany.com), but no emails sent via E-goi (including delivery tests and deployed campaigns) reach your address or any other inside your office, it usually boils down to how your company has set up email routing...

E-goi says my domain is recent or that a link is blacklisted. Help!

**Domain too recent** A domain is that bit in your email address right after the "@" symbol. If you used, say, me@example.com as your email sender (//helpdesk.e-goi.com/694373-Adding-a-sender), its domain would be example.com. However, if you registered y...

Enabling E-goi's auto-responsive design

How does your email look like on a smartphone? Need to pinch, scroll or zoom to view it properly? Responsive design makes this a thing of the past by adapting your email layout in real time to ensure it looks perfect on small screens. E-goi can do it automa...

What do my anti-spam test results mean?

One of the tests you can have E-goi run on your email campaign is the anti-spam breakdown. It's based on SpamAssassin (//spamassassin.apache.org/), a popular spam filter used by many corporate networks. Even though your subscriber engagement and reputat...

Adding dynamic contents to my email using XML or JSON

If you need to dinamically plug external contents into your email (say, a "related items" section for a purchase receipt email which fetches those items from your online store), E-goi makes it quite simple: 1) First and foremost, make sure your XML or JSON ...

I've got a low sending reputation. Why?

Plenty of reasons, but these are key: - Questionable mailing lists - Lots of complaints - Lots of opt-outs - Lots of bounces Any of the above is a telltale sign that your target audience is not interested in your messages. And the lower their engagemen...

I'm getting lots of bounces. Why?

This usually boils down to: 1) Old, stale mailing lists 2) Purchased or harvested lists 3) Offline lists Having a lot of bounces (//helpdesk.e-goi.com/721673-Whats-an-email-bounce-and-how-does-E-goi-handle-bounces) (dead or invalid email addresses) will...

I'm getting lots of complaints and opt-outs. Why?

This usually boils down to: 1) Lack of explicit consent from your contacts to mail them 2) Old, stale mailing lists 3) Purchased or harvested lists 4) Offline lists Having lots of spam complaints and unsubscribes will ruin your sending reputation and c...

How large should my email be?

An email marketing message shouldn't exceed about 100 KB in size, as most ISPs (such as Gmail, Outlook.com and Yahoo) tend to flag large emails as spam (//helpdesk.e-goi.com/256836-How-can-I-prevent-my-emails-from-ending-up-in-the-spam-folder) or even outright...

Why should I use a registered domain with authentication and CNAME as my email sender?

Because freemail domains (//helpdesk.e-goi.com/812703-Why-cant-I-use-Gmail-Yahoo-and-AOL-addresses-as-my-email-sender) (eg. those of your personal email accounts, such as Gmail, Outlook.com, Yahoo, etc.) weren't meant for email marketing! They're perfect for g...

Why shouldn't I use Gmail, Yahoo and AOL addresses as my email sender?

Because soon those email services just won't let you - and for good reason. To prevent address spoofing by spammers, some of the major webmail services (including Gmail, Yahoo and AOL) will reject and bounce back any email with a "From" address of theirs wh...

Creating an email campaign

It's really quite simple: 1) Head over to the "Campaigns" menu, hit "Create" and choose the mailing list you'll be sending your campaign to. 2) Select the "Email" channel and you'll be shown a couple different ways to create your campaign. You can design...

Posting an email campaign to Facebook or Twitter

When sending your email, E-goi can also auto-post it on Facebook or Twitter. This makes it easy to share your latest contents (say, a newsletter) with your followers: 1) Start by creating your email campaign (//helpdesk.e-goi.com/104194-Creating-an-email-ca...

All images and links in my email stopped working! Why?

If you suddenly find that every picture in your email has suddenly vanished and no link works (while editing the email in E-goi or viewing it in your inbox), there are usually two possible reasons for this: Reason 1 - CNAME misconfiguration In case you'v...

Can I use Google Fonts in my email?

Yes, but with a couple caveats. Keep in mind Google Fonts (//fonts.google.com/) (and any other webfont) isn't yet compatible with major email clients, such as Gmail, Outlook, Yahoo and AOL! This is why E-goi will only allow you to choose a handful of go...

Can I remove E-goi's seal from my emails?

By default, emails sent out using E-goi will include E-goi's anti-spam seal in the footer. This seal lets your contacts know that your message abides by email marketing standards and best practices. It works like a postage stamp and complaints handler all r...

How fast does E-goi send my emails?

E-goi will always get your emails out the door at the maximum speed allowed by four things: - Your account's sending reputation: The higher the reputation (//helpdesk.e-goi.com/398440-Ive-got-a-low-sending-reputation-Why) of your E-goi account (which mostly...

Warming up my IP address

Any time you send out an email across the Internet, it relies on an IP address (//en.wikipedia.org/wiki/IP_address) to reach its destination. E-goi allows you to use a shared IP for your sends (assigned to other E-goi accounts as well) or go for a dedicated IP...

Can I use emojis in my email subject line?

Yep :) You can add any symbol or emoji to the subject line of your email in E-goi: 1) Go to emojipedia.org (//emojipedia.org/) and copy the one you want. 2) Create or edit your email campaign (//helpdesk.e-goi.com/104194-Creating-an-email-campaign) in...

I can't choose the Easygoi editor. Why?

Our Easygoi editor makes it a breeze for you to design great-looking emails and newsletters (//helpdesk.e-goi.com/489190-Creating-a-newsletter-from-ground-up-with-the-Easygoi-editor). One of the really cool things about it is that the HTML code for all Easy...

Adding a link to my file

If you use our Easygoi editor to create your email (//helpdesk.e-goi.com/489190-Creating-a-newsletter-from-ground-up-with-the-Easygoi-editor) or design your form (//helpdesk.e-goi.com/603920-Adding-a-sign-up-form-to-my-website), it's quite simple to link to an...

Why don't my links open straight away on the email preview and delivery test?

If you click on any link in your email while previewing it (either using the online preview or E-goi's delivery test feature), the link won't open immediately. E-goi will first let you know which link you'll be taken to and only then can you click through. ...

Checking my authentication and CNAME outside E-goi

When authentifying your sender (//helpdesk.e-goi.com/659769-Manually-authenticating-an-email-sender) or adding our CNAME to your domain (//helpdesk.e-goi.com/966339-Adding-E-gois-CNAME-record-to-my-own-domain), the last step is asking E-goi to check whether th...

My contacts are getting a "connection not private or secure" warning when clicking through my email links. Why?

Because your website domain has been set up to use HSTS! HSTS (HTTP Strict Transport Security) (//en.wikipedia.org/wiki/HTTP_Strict_Transport_Security) is a new, really cool security policy which keeps sites protected from man-in-the-middle attacks (//www.t...

Using preview snippets to increase your email open rate

A growing number of inboxes (such as Gmail, Outlook and most mobile devices) offer a small preview text for each email. Gmail's look like this: Those greyish words right next to the subject line are pulled from the email's own copy. This is known as "snip...

Adding an RSS feed to my email

Got an RSS (//en.wikipedia.org/wiki/RSS) feed for your website or blog? You can have E-goi plug it automatically in your email and deliver it straight to your subscribers' inbox on a schedule! This is perfect to email your latest blog postings or send hot-o...