Getting contacts to subscribe to your mailing list is only half the equation - you must keep them engaged on what you have to offer! One of the best ways to nurture them is setting up an autoresponder, which will automatically dole out a series of follow-up messages to contacts joining your list.
You can create an autoresponder in E-goi in no time using E-goi's powerful Autobots (yep, the Transformers reference is intended ;) ). Just follow the steps below:
1) Go to the "Engage" menu, hover the mouse pointer over "Automation" and hit "Create".
2) Click the "Create Autobot" button and choose "Custom". Tick the mailing list the auto-responder will be sent to and provide it with a name. Set it to trigger on "Subscription" and hit "Continue".
3) You'll be taken to the auto-responder workflow editor. What will actually happen after a contact subscribes? You can choose from a number of actions, but as we're setting up an auto-responder, select "Wait" from the left-hand panel, drag it into the workflow and drop it over the "Subscription" trigger to connect them. Set it to, say, 2 minutes and save it.
4) Now select "Send campaign" from the same left-hand panel, drag it into the workflow and drop it over the "Wait" action you've added. If you go for a new campaign instead of an already-existing one, choose the type of message you want to send as a follow-up (email, SMS, voice call, etc.). That's right, you can create multichannel autoresponders in E-goi (such as an SMS follow-up)! In this example we'll be setting up an email sequence, so click "Email".
5) You'll then be asked how you want to create the email. You can design it from scratch, but we've got a couple of great-looking ready-made templates to help you out. Just head down to the "Newsletter" templates section, choose "Autoresponder" (they look like the one shown below) and hit "Next step" in the following page.
6) Replace our boilerplate text and pics with your own and set the email's sender and subject (and any other options you need). Then hit "Deploy" and finish deploying the campaign.
Congratulations, your first autoresponder is ready! To enable it, click the button on the upper left corner while editing the Autobot! From then on, your autoresponder will be triggered a couple minutes after someone subscribes to your contact list.
You'll probably want to create additional follow-up emails (drip campaign). Easy-peasy! Just drag and drop a "Wait" action over the 1st "Send campaign" action and set how long E-goi will wait for. Now drag another "Send campaign" action into the series and create your 2nd email. Do the same for each additional email so they are triggered progressively later. All of them will be scheduled for sending whenever someone subscribes to your list.