Using Track & Engage to increase sales on your website (e.g. recover abandoned carts)
Track & Engage is a piece of code you can place on your website to track what your visitors do (the pages they browse, the products they add to their carts, the purchases they make, etc.).
With it, you can automate E-goi campaigns to target people based on their actions (e.g. by sending abandoned cart emails and emails suggesting recommended products) and then view the sales generated by each campaign!
Does Track & Engage track all visits to your website?
Yes, as long as their visit was prompted by an E-goi campaign! Visitors that navigate to your website in other ways (e.g. Google or from their favourites) will not be tracked.
Once you have placed the Track & Engage code on your website, you can send a campaign out to your contacts via E-goi containing a link to your site (e.g. an email promoting a product) and Track & Engage will record data gathered from everyone who clicks on the link!
Placing a Track & Engage code on your website
Have you heard of Google Analytics? The process is similar:
1) Start by adding your website to our Connected Sites (you may have added your website to your E-goi account when you created it. If you did, it should show up as a Connected Site without you having to add it now).
2) Next, copy the tracking code you'll find in the Track & Engage area of Connected Sites.
Paste the code in the footer of your website and confirm that you've only inserted it once.
3) Wait a few minutes, go back to Connected Sites and check for a green tick next to Status.
You're all done! The campaigns you send via E-goi that contain links to your website will be monitored by Track & Engage from now on.
Sending a targeted campaign to anyone who visits a certain page on your website
Now that you've got Track & Engage set up on your website, you can create goals. In this example, let's say you run a website for a hotel. How about setting a goal that launches a campaign targeting people who visit your pricing page?
1) Go to the My resources menu and select Goals and objectives.
2) Under Goals, click on Add and select Automatic goal.
3) Give the goal a title. For this example, it'll be something like "people who visited my pricing page". Select your website under Domain. When selecting how the goal will be triggered, select Visits a URL and the condition Is exactly and type the URL of the pricing page. Under How many goal conversions per visit?, select Only one (for your goal to only be tracked the 1st time a visitor views the page) and the last step is clicking Add goal.
4) Now we have to let Track & Engage know how to identify visitors. Click on Visitor fields and then Choose. Select the contact list you want to use, and the field (e.g. email address) you'll use to identify people.
5) Perfect! Now, create an automation triggered by Track & Engage. For the trigger, select the goal "People who visited my pricing page" you set up before. Then, connect a Wait action to the trigger, with a waiting time of 15 minutes, for example. Next, connect the wait action to a Send campaign and create a campaign that asks customers if they are interested and would like to be contacted!
Recovering abandoned carts
One of the main advantages of Track & Engage is to identify people who have added an item to their cart but have not bought it. You can automate a campaign to encourage them to proceed with checking out:
1) To suggest the purchase, Track & Engage needs access to all of the products in your online store. As such, you'll want to start by creating a catalogue on E-goi that contains all your products (this is easy!).
2) Once you've imported your products, go to the My resources menu and select Goals and objectives.
3) Under Objectives, click on Add and then Automatic goal.
4) Give the goal a title (for this example, "people who added a product to their cart"). Select your website under Domain. Under the option Visits a URL, select the condition Contains and type a word or two that show up in your website URL when people add a product to their cart (e.g. "checkout/add"). In How many goal conversions per visit?, select Multiple (as each customer could view their cart multiple times). The last step is clicking Add goal.
5) Now you have to let Track & Engage know how to identify the visitor. Click on Visitor fields and then Choose. Select the contact list you want to use, and the field (e.g. email address) you'll use to identify people.
6) The last step is creating an automation and selecting the Abandoned cart model (as it already contains everything you'll need).
Edit the Track & Engage automation trigger and select the goal you created before: "people who added a product to their cart". Save the automation.
And that’s it! When you start the automation, it will send customers who have had a product in their cart for more than 2 hours an email encouraging them to proceed with the purchase (and of course, you can customise your email!). If the person has purchased the product in the meantime, they will be tagged as a "Buyer".
Can you add products relating to a customer's last purchase to an email?
Yep! All you have to do is use our product widgets when designing your email.
Where can I view my Track & Engage stats?
Whenever you send an email, open your email report, and click on Ecommerce to view the sales generated by the campaign! You can also go to the Reports menu and select Online sales to see your overall results.
If you use web push on your website, does Track & Engage tell you who signed up?
Yes! You usually can't identify customers who accept an invitation to receive web push notifications (as this information is recorded in people's browsers). However, if you have Track & Engage running on your website and the person accepting the invitation has already visited your website by following a link in an email you sent to them, E-goi knows they accepted your invitation.
Do E-goi integrations with online stores already include Track & Engage?
You already have your own ecommerce system set up in your store (abandoned cart emails, Recommended Products, etc.). Can you implement 360º tracking with Track & Engage?
Yes, but this is a more advanced process, so let your developers take care of it! You'll need to manually create Track & Engage objectives based on this documentation.