Adding a sender

In this article


Choosing an appropriate, properly configured sender is key for a successful marketing campaign.



What is a sender?

A sender is the answer to the question "Who sent me this?".

If you use E-goi to send an email to a list of people; they'll look at the email's "From:" field to know where it came from. That's known as the "sender".

E-goi allows you to create both email senders (for sending email) and mobile/phone senders (for SMSSmart SMS and voice broadcasts).



Before you begin



  • Be sure you have access to E-goi and are properly logged in.
  • Decide beforehand what type of sender you want to create (email, mobile phone, or landline) and make sure you have access to the email address or mobile/landline number you intend to use.






Heading over to the Senders section

1) Click the menu in the upper right corner (with your user icon) and select Senders.

2) Choose the type of sender you want to create (email, mobile phone or landline) in the left column and click the Add button.



Adding an email sender

1) Enter the name (ie., the name of the person or company the email will be sent from) plus the actual email address (eg. and then click Add. E-goi will email a confirmation message to that address. The message contains a link which you just need to click on to confirm the sender

2) Ideally, you should then authenticate your email sender to ensure your emails have the highest deliverability.



Adding an SMS sender

1) Choose whether your sender will be a mobile number or a name (company or brand).

  • If it's a number: Add the sender. E-goi will text a confirmation code to it. When you receive it, just go back to E-goi, click the options button alongside the sender (right-hand side of the page) and hit Confirm. Type in the code you see in the SMS and click Confirm again. Done, your sender is all set.
  • If it's a name (your company or brand name): E-goi will ask you to provide a scanned legal document which we can use to confirm that the name actually belongs to your company (or that you got permission to use it). A PDF with your trademark registration is usually all we need.

In Brazil, due to ANATEL regulations, even if you use your company name as the SMS sender, your message will display one of our local Brazilian numbers as sender. Your company name will show up automatically at the beginning of the message so people can tell it came from you though.



Adding a voice message sender

1) Voice call broadcasts are sent from a phone number. This means E-goi will ask you to enter the number you want to use as sender together with a document ensuring you own the number (such as PDF of the number's latest phone bill).



Deleting senders

Deleting a sender

1) Click the sender's options button (right-hand side of the page), choose Delete and confirm it.

E-goi will tell you if the sender is in being used in any campaign, form or automation. If so, you should replace the sender instead of deleting it.


Deleting an email sender domain

1) Click the trashcan icon next to the domain you want to delete and confirm this.

Important: To delete a domain (eg., you need to first delete any email senders you have in E-goi using that domain (eg.,, etc.).



Frequently asked questions


How do I authenticate an email sender in E-goi?

Authenticating your sender is an essential step to improve your email deliverability. Check out our authentication how-to.


Should I avoid using my personal email address as a sender?

Yes. Email addresses from Gmail, or Yahoo are not meant for email marketing. Always go for a corporate email sender which you can authenticate and add our CNAME to for the highest deliverability.


Can people reply to the SMS texts I sent?

If you use a mobile number as sender, replies will be sent directly to that number.

If you use your company name as sender, you can always include a contact number in your message.


How do I replace a sender in E-goi?

Simply pull up your sender options and choose Replace. The new sender you select will replace the old sender across any automatic or unpublished campaigns (including those in your automations).