Track & Engage is a small code snippet for your website which tracks what visitors do (browsed pages, items added to cart, completed purchases, etc.).
You can then have E-goi automatically engage those people (eg. sending them cart recovery or "you-may-also-like" emails) and show you sales brought in by each campaign!
Does Track & Engage look at all visits to my site?
Yes, as long as they originated from an E-goi campaign! People getting to your site from other sources (eg. Google or off their favourites) won't be tracked.
Once you've added the Track & Engage snippet to the site, any E-goi campaign sent out to your contacts containing a link to your site (eg. a promo email) will be monitored by Track & Engage!
Adding the Track & Engage snippet to my site
Ever used Google Analytics? It's quite similar:
1) Start by adding your site to our Connected Sites (if you told us your site URL when first signing up for an E-goi account, it may be there already).
2) Copy the tracking code you'll find under the Track & Engage section of Connected Sites.
Paste the code in your site footer (check that you add it only once).
3) Wait a couple minutes, go back to Connected Sites and check for a green tick next to Status.
You're all done! From then on, Track & Engage will trace back any campaigns you send via E-goi containing links to your site.
Now that Track & Engage is up and running, you can create goals. Say you run a hotel. How about triggering a campaign for anyone who visits your pricing page?
1) Go to the My resources menu and select Goals and objectives.
2) Under Goals, hit Add and select Automatic goal.
3) Give the goal a title. In this example let's make it "people who visited my pricing page". Choose your website under Domain. Under how the goal will be triggered, select Visits a URL, tick Is exactly and type in the URL of your pricing page. Under How many goal conversions per visit?, select Only one (so that your goal is only tracked the 1st time a visitor views the page). Then hit Add goal.
4) Now let's tell Track & Engage how to identify visitors. Click Visitor fields and hit Choose. Select the contact list you'll be sending campaigns to and the field (eg. email address) Track & Engage will use to match people.
5) Create an automation which is enabled by the Track & Engage trigger. When setting the trigger up, choose the "People who visited my pricing page" goal you created above and save the trigger. Connect a Wait action to it and set it to wait for, say, 15 minutes. Save the Wait action and connect it to a Send campaign action, where you'll create a campaign asking visitors if they're interested in booking a room!
One of the really cool things about Track & Engage is the ability to pinpoint non-buyers who added something to their cart. You can trigger a campaign to nudge them into completing their purchase:
1) Cart recovery requires Track & Engage to know your product catalogue back to front. Hence, first create an E-goi catalogue with all the items available in your online shop (this is quite simple to do).
2) Once you've created a full product catalogue in E-goi, go to the My resources menu and select Goals and objectives.
3) Under Objectives, hit Add and then Automatic goal.
4) Give the goal a title (let's make it "people who added an item to their cart"). Choose your site under Domain. Under how the goal will be triggered, select Visits a URL, tick Contains and type in part of what your site URL displays when people add a product to their cart (eg. "checkout/add"). Under How many goal conversions per visit?, select Multiple (as each customer may view their cart multiple times). Then hit Add goal.
5) Now let's tell Track & Engage how to identify visitors. Click Visitor fields and hit Choose. Select the contact list you'll be sending campaigns to and the field (eg. email address) Track & Engage will use to match people.
6) Create an automation using our Abandoned cart template (comes complete with everything you need).
Edit the automation's Track & Engage trigger and choose the "people who added an item to their cart" goal you created above. Save the automation.
You're all set! When you enable the automation, it'll listen for contacts who've got a product added to their cart for more than 2 hours and send then a "Forgot something" wink-wink nudge-nudge email (and yes, you can freely customise this email). If the contact has purchased the item in the meantime, they will be tagged as "Buyer".
Can I add an "items related to your last purchase" block to my email? What about "items you browsed recently"?
Yep! Simpy use our product-based widgets when building your email. For items visitors browsed recently, you can create an automation triggered by Track & Engage (choose the Viewed items goal upon adding the Track & Engage trigger) so it automatically sends your visitors, say, a "Still interested?" email displaying the items they last saw in your site.
Where can I view my Track & Engage stats?
Open your email report and click the Ecommerce tab to view the sales it brought in! You may also head over to the Reports menu and click Online sales to glance at your overall results.
If I add a web push invite to my site, does Track & Engage tell me who signed up?
Yes! There's usually no easy way to identify visitors who opt in to your web push notifications (this is logged in the visitor's browser only). However, if:
- You've got Track & Engage set up and running
- The visitor has browsed your site at least once from a link in an email you sent them using E-goi
Then E-goi will know who says "yes" to your web push invite!
Is Track & Engage included in E-goi's shop plugins?
I've got my own ecommerce system already set up (cart recovery emails, "you may also like" widgets, etc.). Can I track it all with Track & Engage?
Yes, although this quite a bit advanced stuff. You developers should be able to handle it though. You'll need to manually create Track & Engage objectives as per our docs.
Track & Engage can help you rock sales, but it all starts with your online store:
- Superior customer experience: Your entire online business should be laser-focused on getting clients to feel welcome and happy. You can only turn them into repeat buyers with an intuitive, frictionless experience sitewide. Check out these tips.
- Sales pipelines: You've got multiple touchpoints across your site which are perfect to trigger engaging messaging workflows. See how to map those out.
- Lead scoring: Each visitor is different - their wants, their needs, even what got them into your site! Gather round your marketing people and dig into what makes each customer tick. Come up with multiple profiles and nurture them differently. This how-to will help you.
- Nurturing workflows: One of the most effective, battle-tested ways to keep customers engaged along their whole lifecycle! How to do it.
- Cross-selling and upselling: People are more likely to buy extra from you right when they're about to complete their purchase - or a wee bit later. This is the perfect chance to upsell them into a product set (eg. "get the full look" when buying a piece of clothing) or related items (eg. a keyboard to go along with the mouse they've nabbed). E-goi's product widgets can auto-embed these in your transactional emails.
- Abandoned cart recovery: Win back non-buyers who left something in their cart! Go for scarcity (eg. "the item in your cart will be out of stock soon") or, say, 5% off to nudge them into a purchase. You can do this automatically using our email cart recovery widgets.