1) Create your Lead Ad on Facebook.
2) Go to Goidini, a handy tool we put together to make your integration as smooth as possible. Just hit "Login" (upper right corner) and enter the same login and password you use for your E-goi account.
3) Click "Add" and choose "Facebook". Log into your Facebook profile and allow Goidini to manage your pages and ads.
4) You'll be taken back to Goidini. Now select the E-goi list which your Lead Ad prospects will be fed into. Then simply choose the Facebook page and form for that Lead Ad and hit "Integrate" (if no form is shown for you to pick, make sure you've created it in the Lead Ad itself - this is a Lead Ad form and not E-goi's!).
Done, it's that simple! When you publish your Lead Ad on Facebook, anyone submitting its form will be pulled into E-goi, so you can then automatically segment leads and send them multichannel autoresponders to in a snap. :-)
By the way, be sure to also have a gander at our complete Lead Ads guide! It covers plenty of other stuff, including how to run an effective Facebook advertising campaign.