In addition to taking a close look at how people respond to your emails (this is called "engagement" and it's the most important factor to keep your deliverability up), ISPs such as Gmail, Yahoo and Outlook.com also run a couple identity checks to make sure you're a legitimate sender instead of someone just spoofing your name.
Whenever you add a link to your email, E-goi will turn it into a special trackable version so we can tell you which contacts clicked through. Those trackable links use our trusted domains, but you can go one step further by authenticating your sender and adding our CNAME record to your website's domain - which also gives you the nice bonus of displaying your domain in all email links instead of E-goi's, for added confidence among your audience.
This is pretty simple to do:
1- In E-goi, you can add and manage your CNAME records in one of these pages: Senders or Advanced settings.
To get there, just head to your user menu (upper right corner) and select one of those options.
- If you add it on the Senders page, find the domain where you want to associate the record and click "Add CNAME".
- If you add it on the Account Info page, click "Domains and CNAME" and then select "Add".
2- A window will pop up. Enter the CNAME you'll be creating (E-goi will suggest a CNAME based on your domain, but you're free to type in anything else) and hit Generate config.
3- A window will come up with three options:
Set it up for me: Choosing this will pop open a form so you can tell us some things about your domain. We'll then take it from there and add E-goi's CNAME (and also authenticate the domain if you haven't done so) using the info you provided. It's usually done in a couple hours.
Send a techie the how-to: If you'd rather have your hosting company add our CNAME for you, just click here to send them our how-to.
I'll do it myself: Are you familiar with hosting settings? Then you shouldn't have any trouble following our CNAME instructions. Start by selecting the company the domain is hosted at and E-goi will pull up the CNAME entry you should add to your domain's DNS. Once you've saved the changes to your DNS, don't close the E-goi window! Wait until the changes have been propagated (if you've set a short TTL, it shouldn't take more than an hour). When you're sure the changes have gone live, click the Verify button in E-goi's window. If E-goi confirms all is good, the CNAME should turn green. Otherwise, anything wrong in your settings will be displayed in red.
I authenticated my sender and E-goi's CNAME is live in my domain. Is this all I need for my emails to land in the inbox?
Not always. Setting things up (authentication and adding our CNAME) definitely increases your email reputation and deliverability, but what happens next is even more important: how people react to your emails. Be sure to follow our full deliverability guide!All my email images are broken!
Our CNAME was added to your domain, but it hasn't been set up properly :-( . Please do make sure that the CNAME entry is configured exactly as we provide it. If you still have trouble, drop us a line using the Help menu!
A "connection not private" pops up to anyone clicking through my emails!
Check out how to fix it!
I'd like to use E-goi's transactional sends (Slingshot). How do I set up a CNAME for those?
Slingshot turns your transactional emails (order confirmation, cart recovery, etc.) into highly optimised, E-goi-powered one-on-one sends! But first you'll need to create a CNAME for these emails only. Check out our Slingshot how-to for more.