merge the contact's own info in your campaign, so you can, for example, auto-address people by their first name (eg. "Hi Susan" instead of a bog-standard "Hi ").
We've got plenty of merge codes for you to use at will:
!fname
The contact's first name
!lname
Last name
!fullname
Full name
!email
Email address
!cellphone
Mobile number
!fax
Fax number
!telephone
Phone number
!birth_date
Birthdate
!dateadd
The contact's subscription date in your E-goi list
!lang
Language
!uid
The contact's ID in E-goi
!extra_field_X
Any extra field you've added to your list (eg. postal address, customer code, favourite items, etc.). Replace "X" by the number of the extra field - you can find it by simply going to the "Lists" menu and hitting "Options" of your list.
In addition to the above, we also offer a plethora of other codes fo you to go wild with one-on-one message personalisation! To check them all out, simply hit the "Options" button while editing your campaign and click "Merge codes ". You can also mail-merge days and dates, but for some really cool stuff, be sure to have a gander at our advanced merge codes :)
E-goi allows you to easily