Integrating E-goi with Facebook Custom Audiences

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This integration is perfect to convert your E-goi contacts into a Facebook Custom Audience in a snap.

 

 

What does the integration do?

  • Synchs your E-goi contact list with an Audience on Facebook, so you can then engage them with Facebook Ads.
    Important! Only contacts with an email address will be synced and always from E-goi into a Facebook Audience (not the other way around).

 

 

Requirements

  • An E-goi account with a paid plan.
  • A Facebook account.
  • A Meta for Developers account connected to your Facebook account.
  • An app you created in your Facebook account as per our instructions.

 

 

Costs

This integration is available for any E-goi account with a paid plan.

 

 

Before you start

 

Creating your app on Facebook

To make the integration, you will need to create an app on Facebook. E-goi will use it to generate your Audience.

1) Follow this Facebook guide to create your app.

Important! If this is your first time creating an app, be sure to register as a Meta Developer (Meta owns Facebook).

 

 

Grabbing the app access token

The Facebook app you created will generate an access token, which is key for this E-goi integrattion.

1) After creating your Facebook app, log into Graph API Explorer in your Meta for Developers account.

2) In Graph API Explorer, head over to Application and choose the Facebook app you created.

3) Click Get token and select Get user access token.

4) A permissions window will pop up. Tick the ads_management permission, click Get access token and give the app permission to manage your Facebook ads.

5) The access token will be generated. Click the information button (the "i" icon) next to the generated token and click Open in Access Token tool.

7) You'll be taken to the Acess Token page. Click Extend access token and copy the code marked in green. This is the token you'll be using to integrate E-goi with Facebook via Goidini.

Important! The access token is usually valid for 2 months. When it expires, you'll need to generate a new token following the same steps above.

 

 

What is Goidini?

Goidini is our handy integrations tool. Check out how to use it.

 

 

Step-by-step

 

Doing the integration

1) Head over to Goidini, our easy integration tool. Click Login (upper right corner) and enter the login and password for your E-goi account.

2) Hit Create and search for Facebook Custom Audiences.

3) Click Login with Facebook and log into the Facebook account where you created your app.

4) Under Access token, paste the token you generated when creating your Facebook app.

5) Choose the contact list in E-goi that will be converted into a Facebook Audience and hit Save.

Once the integration is done, an Audience will be automatically created in your Facebook account containing all contacts with an email address in the E-goi list you selected.

 

 

Checking the integration works

1) Log into your Facebook Audience (Ads Manager)

2) Choose your business portfolio.

3) Check that your Audiences listing includes the Audience which was created automatically by the integration. Choose it and look under History to be sure the number of people matches the total contacts with an email address in your E-goi list.

If your new Audience's Availability setting is Ready, you can now interact with it via Facebook ads.

 

 

Frequently Asked Questions

 

An error shows up when I enter the app token in Goidini.

Check the app you created on Facebook is actually active. Facebook may take up to 3 days to approve it.

My app's access token has expired. What should I do?

The access token is usually valid for 2 months. When it expires, simply generate a new token from your Facebook app.

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