Authenticating my email sender


One of the things that most impact email deliverability is your sender address (ie. your "from" address).

Whenever you send out an email using E-goi, email providers (such as Gmail, Yahoo and will notice that we're the ones doing the actual sending. To show them proof we've got your permission to do so, you need to authenticate your sender and add our CNAME record.

Authenticating involves making some changes to your domain's DNS. If this sounds complex, don't worry! We can do it for you for free :-)

1- Go to the upper right-corner menu and click Senders. If you haven't added a sender yet, do so now.

2- Once you've added the sender, click the Authenticate button alongside it.

3- A window will come up with three options:

Set it up for me: Choosing this will pop open a form so you can tell us some things about your domain. We'll then take it from there and authenticate your domain and add E-goi's CNAME to it using the info you provided. It's usually done in a couple hours.

Send a techie the how-to: If you'd rather have your hosting company authenticate the domain for you, just click here to send them our authentication how-to.

I'll do it myself: Are you familiar with hosting settings? You shouldn't have any trouble following our instructions to authenticate your domain. Start by selecting the company the domain is hosted at and E-goi will pull up the entries you should add to your domain's DNS for SPF and DKIM (required) plus DMARC (optional). Once you've saved the changes to your DNS, don't close the E-goi window! Wait until the changes have been propagated (if you've set a short TTL, it shouldn't take more than an hour). When you're sure the changes have gone live, click the Verify button in E-goi's window. If E-goi confirms all is good, SPF and DKIM should turn green. Otherwise, anything wrong in your settings will be displayed in red.


Can I authenticate my personal email address (eg.

No, because freemail addresses were never meant for email marketing! You can only authenticate your email sender if the address is hosted in your own domain (eg.



I just authenticated my sender. Anything else I need to do to improve my deliverability?

Be sure to also add our CNAME to your domain. We can do it for you for free :-)



Should I add a DMARC entry to my domain as well?

Yes, as it's essential for Gmail and Yahoo delivery and will also increase your reputation with email services across the board. If you haven't set up DMARC yet, check out this how-to by Google.



My domain is private. How can I authenticate it?

Check out this how-to



I haven't got a clue about this authentication business at all. Please help!

Don't worry, we can set it up for you :) Just message us using the "Help" menu. We'll take it from there and also ensure your domain includes our CNAME.