In addition to taking a close look at how people respond to your emails (this is called "engagement" and it's the most important factor to keep your deliverability up!), ISPs such as Gmail, Outlook.com and Yahoo also run a couple identity checks to make sure you're a legitimate sender instead of someone just spoofing your name.
One of the things they look at is your sending domain. "What's this", you ask? Pretty simple, really. Whenever you add a link to your email, E-goi will turn it into a special trackable version so we can tell you which contacts clicked through.
Those trackable links use our domains, which are shared by other E-goi clients. If one of them sends out something spurring complaints, the ISPs' temper tantrum can affect your own emails!
You can shield yourself from this by adding our CNAME record to the domain of your email sender - which also gives you the nice bonus of displaying your domain in all email links instead of E-goi's, for added confidence among your audience.
To add our CNAME, you'll need to modify your domain's DNS records. If this sounds tricky, don't worry. Simply ask the company currently hosting your domain to do it for you! They'll know just how to go about it.
So how can you get started?
1) Head over to your user menu (upper right corner) and select "Senders".
2) The senders page will be displayed. Head over to "CNAME" and hit "Add CNAME".
3) A window will come up asking you to pick the domain you want to use. Select it and click "Add". When the window closes, hit "Verify" right next to the domain (under the "CNAME" section).
4) We'll then show you a brief step-by-step guide containing the CNAME entry you should add to the domain's DNS records. If you don't have access to the server's DNS, just use the box labeled "Send this how-to to the person or company managing the domain" to have us send our instructions over to them.
5) After our CNAME entries have been added, open this window again (by hitting "Verify" in the "CNAME" section) and go to the "Verify" step. If you verify it and all is good, your sending domain is now ready to use!
However, if an error message comes up, be sure our CNAME entries have been added to your DNS exactly as provided and hit "Verify" again. Keep in mind DNS changes may take up to 48 hours to propagate!
And that's all there is to it! Adding our CNAME record to your own domain helps build even greater trust with ISPs and your audience. There's a lot more to inbox delivery though, so don't forget to take a look at our complete deliverability guide!
All my email images are broken!Our CNAME was added to your domain, but it hasn't been set up properly :( . Please do make sure that the CNAME entry is configured exactly as we provide it. If you still have trouble, drop us a line using the "Help" menu!
A "connection not private" pops up to anyone clicking through my emails!Check out how to fix it
I'd like to use E-goi's transactional sends (Slingshot). How do I set up a CNAME for those?Slingshot turns your transactional emails (order confirmation, cart recovery, etc.) into highly optimised, E-goi-powered one-on-one sends! But first you'll need to create a CNAME for these emails only. Check out our Slingshot how-to for more.