Adding interactive content (AMP) to your emails

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Beta feature! As we're currently trialing AMP, it might not yet be available in your account. If you're interested in giving it a whirl, drop us a line via your E-goi account's Help widget.

In this article

 

AMP empowers you to create interactive email marketing campaigns transforming the way your customers experience your messages.

 

What is interactive content (AMP)?

AMP (Accelerated Mobile Pages) is a Google-driven technology allowng your email recipients to interact with your email content straight in their inbox.

Example: Your email is a promo for 3 products. Instead of designing 3 blocks in your email to display each product, you can show them as an interactive gallery (similar to product galleries on Instagram and Facebook).

Use cases

  • Product galleries: The email will display a carousel which people can click on to browse different products directly in their inbox - no need to  head over to a landing page.
  • Feedback or signup forms: The email includes a form people can fill in right there and then (eg. leaving a commment or booking a flight).
  • Embedded searches: A search box inside the email itself lets people do searches (eg. which flights are available on specific dates) without leaving the email.

Requirements

Costs

Adding AMP content to an email is available in E-goi accounts with a Pro or Corporate plan.

 

 

Before you begin

Email clients supporting AMP

  • Gmail
  • Yahoo Mail
  • FairEmail
  • Mail.ru
For email clients that don’t support AMP, a fallback set by E-goi will be shown, which in some cases you can customise.

How it works

To add AMP content into emails you send via E-goi, you'll need to:

  • Authenticate in E-goi the sender you’ll be using to send your emails (you only need to do this once).
  • Create your AMP contentin your email:
    • If you'd like a product gallery (carousel), use the AMP Carousel widget.
    • If you'd like another type of AMP content, use the AMP widget.
  • Test your AMP-powered email following Google’s instructions.
  • Register with Google the sender you’ll use (you only need to do this once).
  • Send your AMP-powered email using E-goi to your contacts.

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Step-by-step

Adding AMP content to your email

1) Create or edit your email campaign using E-goi's Email Builder editor.

2) In the options step, be sure your email sender is authenticated.

3) In the content editing step, choose which AMP content you'll be adding to your email.

Product gallery or catalog

In the left-hand widget panel, under Advanced, drag the AMP Carousel widget to where in your email you want the content to appear.

Pick or upload the images the gallery will display and set the link (URL) for each. You can also change the image order.

This gallery can have up to 3 images. For email clients not supporting AMP, only the first image will be shown.

You can use the arrows in the editor to preview how the carrousel will work.

Other types of interactive content

In the left-hand widget panel, under Advanced, drag the AMP widget to where in your email you want the content to appear.

Choose which type of AMP content you'll be using:

In the right-hand panel, you’ll see the AMP HTML code and the fallback HTML to be used for any contacts whose email clients don’t support AMP.

Depending on which AMP feature you'll be using, make the necessary changes to the HTML code we provide you for the AMP Code and the Fallback HTML. See Google’s documentation about the different features you can use.

Important! Making changes to HTML requires some tech knowledge.

To preview how the AMP will look in the HTML editor, click View AMP on the right-hand panel.

4) Once you've properly set your AMP content, move on to testing your sends.

Testing AMP content in your emails

1) Edit your email campaign and head over to the content editing step. Test your email send according to Google’s instructions.

Registering for Google’s dynamic email program

1) Once you've configured and tested AMP in your email, register with Google the sender you’ll be using (this only needs to be done once).

You'll only need to register once per sender you’ll use in your AMP email sends.

Sending your AMP-powered email campaign

1) Once you’ve got confirmation from Google that the sender you’ll use is approved for AMP, send out your E-goi campaign as you normally would.

 

 

FAQ

I can’t find the AMP feature in my E-goi account.

As AMP is a beta feature in E-goi, it may not yet be available in your account.

 

Does AMP work with all email clients?

No. Currently, only Gmail, Yahoo Mail, FairEmail, and Mail.ru support AMP. For other clients, the fallback HTML version you set when creating the AMP content will be shown.

 

Do I need a developer to use AMP in E-goi?

Not necessarily. For the product gallery (carousel) feature, E-goi has the whole thing set up for you. For other AMP features, HTML knowledge is required.

 

How can I validate my AMP code?

Google provides several tools to help with validation.

 

Which AMP features can I use?

See Google’s full list.

Updated:

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