Using Send Optimization to auto-deliver emails when people tend to check them

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Beta feature! As we're currently trialing this feature, it might not yet be available in your account. If you're interested in giving it a whirl, drop us a line via your E-goi account's Help widget.

In this article

 

Send Optimization predicts when each contact in your list is most likely to open your emails so your message is delivered when engagement potential is highest.

 

 

What is Send Optimization?

It's an AI-powered E-goi feature that:

  • cheks how often and when people read your emails
  • foresees when they are most likely to open your next emails
  • for each individual contact, it auto-sends your email campaign on the most suitable day or most suitable time of day
Example: Stacy usually opens emails every day at 2 pm. Justin tends to open them Mondays around 9 am. Mia usually opens them Wednesdays by 6:30 pm. Send Optimization auto-sends your email campaign on the day and time each one of them most likely opens their emails.

Benefits

  • Drives campaign opens: Each email is sent at the exact time each contact is most likely to open it.
  • Leverages peak engagement time: Your mailings have greater impact for each person than if they were delivered at times when engagement is typically low for them.
  • Auto-sending: E-goi's AI will automatically queue your sends so each email is delivered to each contact when they're most likely to read it.

 

Use cases

  • Newsletters for audiences with multiple reading habits.
  • Time-sensitive promos, which usually perform much better if people see them top-of-the-fold as they're checking their inbox.
  • International businesses with a customer database spanning different time zones.

 

 

Requirements

  • An E-goi account with a Corporate plan.
  • Send Optimization enabled in your E-goi account.
  • Contacts with a 90-day email delivery history in E-goi..
    If you haven't yet sent any emails to a contact, E-goi's AI will still try to predict their best time, although this won't be as accurate.

 

 

Usage costs

Send Optimization costs:

  • €0.0002 for each contact with an email address in your E-goi account.

Total cost is calculated monthly and deducted from your E-goi contract.

Important! Send Optimization is only available on Corporate plans.

 

 

Before you start

 

Enabling Send Optimization

1) Click the top-right corner menu (where you see your user icon or profile picture) and select Settings.

2) In the left-hand panel, click Send Optimization and then click Enable.

3) Wait for us to contact you so that we can enable Send Optimization in your account.

4) During activation, E-goi will go and check the profile and behaviour of all your contact lists. This may take some time depending on how large they are.

 

 

Types of prediction

The opening time predicted by our AI for each contact can be:

  • Personalised: The prediction is based on the contact's actual behaviour for any emails they received via E-goi in the last 30 days.
  • Global: If the contact hasn't yet got a 30-day email delivery history in E-goi, the prediction will be based on the contact's profile and the contact list they are in.

 

 

How auto-sending works in practice

An email campaign using Send Optimization follows this process:

  1. A campaign send is scheduled for the predicted opening time of each contact.

  2. The campaign will be paused in E-goi's send queue until each predicted time occurs.

  3. As each predicted time occurs, the campaign is sent only to contacts matching that time.

  4. The send is complete once the campaign has been sent out on the last predicted time in the queue.

You'll see a Send Optimization icon on your campaign in the sending queue.
Example: Our AI found out your best opening times are Monday 10 am, Tuesday 6 pm, Thursday 12 pm and Saturday at 3 pm. The campaign will first be scheduled for Monday 10 am and sent only to contacts who tend to open emails at that time. Then it'll be rescheduled for Tuesday 6 pm and so on until it has been sent out to all contacts at the predicted times.

 

 

 

 

Step by step

 

Sending an email campaign with Send Optimization

1) Create your email campaign as usual. At the sending step, select I want to optimise the send.

2) Choose whether contacts should receive the campaign

  • on the best day and at the best time
  • at the best time
  • on the best day
    • when choosing the best day, you can also pick the time of day when you'd like contact to receive the campaign.

3) Send the campaign as usual. It'll be immediately paused in the sending queue and scheduled for each predicted time as per the sending process. As each scheduled time arrives, the campaign will be sent out to the contacts matching that time.

 

 

 

Frequently asked questions

 

I've sent the campaign. What now?

1) Click the cog icon at the top of your E-goi account to open the sending queue.

2) In the sending queue, you'll see the campaign already scheduled for the first predicted send time. It'll remain paused until then, when it'll automatically be sent only to contacts who tend to open your emails at that time. The campaign will then be rescheduled for the next send (and will be back to paused). This will repeat until it has been sent to all contacts.

 

Are send-time predictions based on my audience's opens and clicks?

Currently predictions are based on opens only.

 

What happens if I haven't yet sent anything to a specific contact using E-goi?

Send Optimization will predict the best time based on global metrics rather than personalised metrics.

Updated:

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