How can I improve my results and reputation? (Opens, clickthroughs, sign-ups, unsubscribes, bounces...)
Increase opens and clickthroughs by obtaining consent, authenticating your sender, segmenting your list, using catchy subject lines, and creating a clean, responsive design. Avoid bounce, complaints, and unsubscribes by avoiding old lists, keeping your list healthy, enforcing double opt-in, and managing mailing frequency. Grow your subscriber list by adding sign-up forms, creating landing pages, using pop-up forms, and using web push notifications. Drive social engagement by adding sharing butto...