It requires an HTML code snippet to be placed in the source-code of every page in your site. To also add it to an E-goi form or landing page, just do the following:
Adding the code to an E-goi form deployed using the "advanced HTML" option
If you embedded the E-goi form in your site by copying the form's raw HTML and pasting it onto your webpage's own source-code, simply edit that webpage and paste in the code snippet from Custom Audiences as well. Done!
Adding the code to an E-goi form deployed using the "HTML" option
If you have to log into your E-goi account anytime you need to change the form's contents, follow these steps:
1) Log into E-goi and edit the E-goi form you want to place the Facebook pixel code in.
2) Add a "Long text" block somewhere in the form (don't worry, it'll be invisible when we're done).
3) Edit that block and hit the HTML editor icon on the left-hand panel (it's the one which looks like this: "<>")
4) Paste in the code snippet from Facebook pixel and save your changes to the form.
That's all there is to it! From then on, your E-goi form will include Facebook's remarketing pixel. Use the Facebook Pixel Helper tool to make sure the code is active and ready to track your visitors.