In addition to all the cool ways E-goi allows you to do lead and customer nurturing, you can also bring in all-new prospects by running online ads! Yep, that's true - same as Google Ads (it's actually the same engine) but without the clutter :-)
E-goi Ads helps you easily reach leads outside your contact list, all straight from E-goi. A couple of steps is all that's needed to promote your email campaign to people googling for anything similar to what you've included in the email.
How to create an ad?
Your ad will always be paired to an E-goi email campaign. You can boost either an already-sent email or an email you're about to send out.
Let's break it down for you:
Step 1: Boost your email campaign
Are you promoting an email you sent?
To boost the content of your sent email to a much larger audience, let's put together a standalone E-goi Ads campaign. Just head over to the Campaigns menu and click Create. A window will come up asking you which type of campaign to create. Choose Ads and pick your advertising goal (Sell online if you sent a sales email; Reach new people if you were announcing an event; Increase traffic to my site if you were promoting your website). Then click Next.
Are you promoting an email you're about to send?
If you got your one-time email (broadcast) tested, bullet-proofed and send-ready, go to the pre-send checklist page. Tick each check as usual, scroll down to the bottom and simply click I want to boost my campaign.
Step 2: Edit your ad
Wow, how cool is that? E-goi has just pre-filled your ad off your email content! The email's sender will go under Company, the ad's URL includes your sender domain, the Ad title will be pulled from the email's subject and the actual Ad text will include your email's snippet.
Feel free to change anything you want here to make your ad as engaging as possible. Keep in mind people clicking the ad will be taken to your email campaign's web version. This means the ad is essentially a way to showcase your email to extra prospects.
The preview on the right hand-side will show you how your ad will look like in Google's search results and inside Gmail :-)
Step 3: Set your budget
Next choose how much money you want to spend on your ad. The amount will be taken from the available funds in your E-goi account balance. How much is good enough? Well, the higher your budget, the more people the ad will reach.
Step 4: Confirm your ad
Almost there! :-)
Take a close look at your ad copy and budget settings before going live.
Once you confirm this step, the ad will be submitted to Google for approval (may take up to 1 day for them to clear it). We'll email you with the go/no-go when we get it from Google. As soon as Google approves your ad, it'll run until the date you've set (or for 7 days straight if you're promoting a send-ready email).
Which audience will my ad be shown to?
The ad will be displayed by Google to people who may be interested in the content of your email. This is all automatic, leveraging our AI and machine learning tech with Google's algorithms to set a target audience based on your email's keywords, sender, links and your contact list stats and profile. The goal is always bringing in new people for your business!
How much will my ad cost?
The amount you pay is only what you've set as your ad budget.
Google themselves will handle this and ensure you'll never spend more than the budget you chose. If Google doesn't spend the full amount, we'll refund the remainder back to your account balance.
Where do I see the results of my E-goi Ads campaign?
Just open the report of the email campaign which you paired to the E-goi Ads campaign. To do so, head over to the "Reports" menu, choose "View all" and click the "Report" button of the email campaign you sent out. Inside the report you should see a View Ads report button taking you to the current results of your E-goi Ads campaign.