In this article
- Why these rules
- Don't use Google-based senders
- DKIM, SPF and DMARC authentication
- No spam complaints
- Clear unsubscription link
- Technical how-to
In addition to email marketing best practices, Gmail and Yahoo enforce some specific deliverability rules to curb spam and phishing emails.
Why these rules
As some of the most popular - and heavily spammed - email services, Gmail and Yahoo have put special rules in place for inbox delivery (effective February 2024 onwards).
Don't use Google-based email senders
Messages sent from email addresses ending with "@gmail.com", "googlemail.com" or "@google.com" may be rejected, even if the sender is an email address from a Google account you own (paid or otherwise).
Your email senders in E-goi should always use a custom registered domain owned by you or your business (eg. you@example.com instead of you@gmail.com).
Your email sender must be authenticated with DKIM, SPF and DMARC
Besides DKIM and SPF authentication (plus our CNAME), you must add DMARC to your domain as well.
If you already authenticated and added DMARC
You're good to go.
If you already authenticated but left out DMARC
Authenticate your domain again (DKIM and SPF should be green and skippable) and follow the DMARC instructions.
If you haven't authenticated yet
Authenticate your domain and be sure to include DMARC.
No spam complaints
Your email sends should ideally be free of spam complaints. If you follow our best practices, you'll hardly get any, but try keeping your contact list squeaky-clean and always send highly targeted, relevant messages which your contacts love and opted in for.
Clear unsubscription link
The unsubscription link should always be easy to find in your emails. If you customised its look and feel, be sure the text isn't too small or hard to locate.
Can I get detailed technical information on these rules?
Yes. See this tech how-to at our blog.
I do all the above already. Anything else I'm missing?
You're all good. Keep monitoring the results of your sends on Gmail and Yahoo to ensure the highest deliverability.